🇺🇸 Live From America: How Latino TV Conquered the United States (English Edition)

By Javier Marin

A Media Revolution Few Saw Coming.

In the 1970s and 80s, while ABC, NBC, and CBS fought for dominance, a Mexican family quietly built something extraordinary.

Against media giants like Ted Turner and Rupert Murdoch, they achieved the unthinkable: breaking into the tightly guarded world of U.S. television. What followed was ambition, betrayal, political maneuvering, and a comeback alliance as improbable as it was strategic.

This is the untold story behind the rise of Univision.

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What This Book Reveals

• The father-son rivalry between Emilio Azcárraga Vidaurreta (“El León”) and Emilio Azcárraga Milmo (“El Tigre”)

• The creation of the Spanish International Network, which would become Univision

• The cultural and political tension between the United States and Mexico that shaped Spanish-language media

• How telenovelas, soccer, music, and news forged a powerful Hispanic identity in America

• The business strategies that outmaneuvered corporate red tape and discrimination

• The surprising alliances that brought Latino television back to prominence

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Why This Story Matters Today

Over the last half century, the Hispanic population in the United States has grown from 3.5 million to more than 62 million.

Latino television did not just reflect that growth. It helped define it.

Live From America is a sweeping chronicle of resilience, ambition, and cultural pride. It explores how Spanish-language broadcasting gave voice to millions while reshaping the American media landscape forever.

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Critical Acclaim

“A thorough, thoughtful, and meticulous account of Latine resilience and Spanish-language television.” — Kirkus Reviews

“A solid investigation of the facts… a reference for anyone who wishes to understand the rise of Spanish-language media.” — Marty Baron, former Executive Editor, The Washington Post

“This compelling work carries both wisdom and drama; at times it reads like a telenovela.” — June Carolyn Erlick, Harvard University

“The research is remarkably in-depth… It arrives at a crucial moment.” — Jorge Ramos, longtime Univision News anchor

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Perfect For Readers Who Love:

• Media history

• Business and power struggles

• Latino cultural studies

• Political intrigue

• Behind-the-scenes broadcasting stories

• Stories of immigrant ambition and resilience

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Discover how Latino television changed America.

Add Live From America to your collection today.